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☄️: Apple is king of onsite product education. Full stop.
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☄️: Better Booch (a new to me site that my coworker Ana showed me). Clear, fun, and different.
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☄️: Cult Gaia is the first site I noticed that put FAQs on their PDPs (in their above-the-fold accordions). The vibes are high, and this homepage changes almost weekly.
☄️: Chubbies but they better take Oddit's suggestions!
☄️: Chipotle's online ordering experience.
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☄️: Frankie's Bikinis (even though they ghosted me after an ON-SITE FINAL INTERVIEW LIKE 4 YEARS AGO HAHA), I have always loved the way they merchandise.
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☄️: Glossier Bundle PDPs (forever my inspiration whenever building a new website.) There is no better bundle PDP in the game, in my opinion. The use of space, the clarity of the steps to be actioned, and the fact that their PDP has looked like this for forever - AKA way ahead of their time - is why Glossier's bundles will always, always hold a special place in my heart). Is it weird that product pages hold space in my heart?
☄️: Graza HOMEPAGE! I feel like Graza came out of the gate swinging here. The motion on site screams, "HELLO WORLD. Brightland, who"? Graza's homepage, to me, is a North Star example of how you make a small, specific product range work. "Olive oil is the star, so let's get right into it", says Graza. No time to burn. (Get it, like cooking?) BTW, I've never tried Graza - not because I am loyal to another olive oil brand... just simply because I don't cook so therefore don't own any olive oil. Still. Bravo!!
☄️: Ghia has the BEST copywriting +product photography (check their PDP). Maybe the best copywriting and product photography on this entire list IMO.
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☄️: Haus. Dispo made timeless. Haus was always ahead of its time. Look at the render of the product (where you can see inside the bottle). Helena did it first. And, she did it better. (Look at Lemon Lavender). My favorite part about this whole site is how conversion friendly it is. There's so much energy, but very few surprises. No motion. But, it's just so CLEAR.
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☄️: Jones Road Beauty has an INCREDIBLE quiz funnel. Love the placement of the quiz on the PDP (it's not intrusive but there if you need a hand). Jones Road Beauty never misses.
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☄️: Kosas (Glossier style PDP, masters of text overlay product imagery)
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☄️: Long Wknd EVERYTHING. (Motion on site, epic slide cart, use of NATURE (it's a plastic-free brand after all, contrasted CTAs, their Eucalyptus Deodorant SMACKS).
☄️: Le Labo (onsite customization).
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☄️: Madhappy (Clear > Clever).
☄️: Magic Spoon's use of space on their PDPs.
☄️: Matilda Djerf (Brand consistency, use of real photos > fake campaign assets)
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☄️: North Face has the best split-screen hero execution I've ever seen (their UK site had a split screen video that I LOVED).
☄️: Name Glo has the best site / customization experience of any custom neon site I've come across. Seems specific, but I hunted for the perfect sign for YEARS.
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☄️: Patagonia (marketing geniuses, doing good for the world).
☄️:Pat McGrath Labs (Bridgerton collection page, Pat is online module (pictured below), and the hero homepage carousel are all PERFECTLY EXECUTED AND SO ORIGINAL.
