127 - How To Execute Brand Performance, With Alexa Kilroy The Marketing Millennials

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.
Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.
You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.
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Twitter: https://twitter.com/AlexaKilroy
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Timestamps:
00:00 Intro
01:31 Combining Brand And Performance
02:47 Growing Outside The Bubble
06:08 The Psychology of Marketing
09:32 Figuring Out Customer Experience
12:49 Alexa’s Two Marketing Hills
17:29 Creating Authority On Landing Pages
20:50 Becoming Repurposeful
23:05 Getting Into Google Ads
26:12 Who Gives A Shit?